Content Writer, Marketing Manager
Resume
Professional Summary
Seasoned content writer with over 4 years of diverse experience crafting compelling narratives for various employers in different niches. Renowned for a highly adaptable writing tone that adjusts to the specific needs of each audience and project. Expert in copywriting, scriptwriting, and SEO optimization, with a proven track record of delivering strategic content that enhances brand engagement and drives marketing success.
Skills
Content Creation Writing Campaign Management Copywriting
Social Media SEO Optimization Skit and Script Writing
Work Experience
2035-2035
Lead Copywriter - Ebda Agency
Toronto, ON — Mar 2023 - Present
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Conduct corporate stakeholder sessions to facilitate a comprehensive understanding of the brand, amalgamating diverse perspectives to establish a unified brand tone, personality, and strategic messaging direction.
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Head the copywriting division, creating persuasive and tailored copy across various industries including technology, fashion, and financial services.
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Utilize A/B testing and feedback analysis to refine content strategies, achieving a 60% increase in consumer engagement for key campaigns.
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Mentor and lead a team of junior copywriters in developing high-quality content that adheres to industry standards and exceeds client expectations.
Creative Script Writer - Marketing Manager
London, ON — June 2021 - Jan 2023
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Directed the scriptwriting for marketing videos and commercials, playing a crucial role in the brand's dynamic content strategy that contributed to significant business growth.
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Developed creative scripts that effectively communicated the brand’s message, resulting in increased consumer interest and franchise expansion.
Publication Writer & Interviewer - Netinfluencer.com
London, ON — Dec 2022 - Present
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Designed and executed innovative interview formats that heightened reader interest and interaction, contributing to the platform's substantial growth in daily readership.
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Staying updated with current trends, news, and developments to create timely and relevant content.
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Leading the outreach process of sourcing interviews with global influencers and their talent management teams.
Content Writer & Editor - Worldatlas.com
Montreal, QC — Jan 2024 - Jun 2024
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Produced high-quality, SEO-driven articles on various subjects, consistently driving high web traffic and enhancing the site’s reputation as a primary information source.
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Quantity-focused performance writing with the best piece generating over 2.2 million reads.
Education
Diploma in Business Marketing
Fanshawe College - Lawrence Kinlin School of Business, London, ON 2018 – 2021
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Concentration on digital marketing, consumer psychology, and strategic communication.
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Electives of creative writing and a full Adobe Suite course were some of my highest grades.
Interests
I'm an avid writer with a passion for crafting engaging travel content. When I'm not immersed in my work, I dedicate myself to health and well-being, pursuing daily workouts to reach my full potential in all aspects of life.