Resume

Professional Summary

Content and Social Media Manager with 5+ years of experience executing SEO-

and AEO-optimised content across wellness, healthcare, e-commerce, and SaaS.

Skilled in search-intent mapping, evergreen blog publishing, social channel

management, and lifecycle content that supports discovery across search engines

and AI surfaces. Experienced in email campaigns, content calendars, and

performance reporting using Google Analytics, with a strong focus on accuracy,

trust-building, and measurable engagement and conversion outcomes.

Skills

Content Creation Writing Campaign Management Copywriting
Social Media SEO & GEO Optimization Skit and Script Writing

Work Experience

2035-2035

Content Writer / Copywriter – The Influence Agency

Toronto | Apr 2024 – Present

Owned blog and long-form content production for multiple client accounts across wellness, healthcare, hospitality, and service-based industries
Created SEO-driven blogs following AEO guidelines, along with website copy aligned with brand standards and content strategies
Conducted research and fact-checking for regulated and medical web copy
Worked closely with account managers and designers to support integrated content and social campaigns
Managed deadlines independently across multiple long-term projects

E-commerce Content Specialist – Geekspeak Commerce

Whitby | Aug 2023 – Mar 2024 (Freelance Position)

Delivered campaign-ready creative assets and copy, while supporting ongoing performance tracking and optimization
Created and edited digital content including Home Pages, landing pages copy, and basic promotional visuals
Managed and updated WordPress websites, uploading content, updating pages, and supporting SEO improvements
Worked with survey and form website integrations to boost lead generation and improve conversion
Worked alongside strategists to deliver intent-driven content optimised for AEO and GEO discovery

Marketing Manager – Ebda Web Design Agency

Toronto | Nov 2023 – May 2024

Supported website design and build projects, working alongside designers and developers to ensure content, structure, and functionality alignment
Contributed to programmatic SEO initiatives, assisting with content frameworks, page templates, and scalable optimization strategies
Managed and created content for social media channels, supporting brand visibility, consistency, and engagement
Collaborated across creative and technical teams to deliver fast, high-quality execution across multiple client projects

Marketing Manager / Content Lead – Tahini’s Restaurants

London | Nov 2020 – Nov 2022

Led end-to-end social media and content strategy across Instagram, TikTok, and YouTube, contributing to growth beyond 3M+ followers
Planned and executed content calendars aligned with brand campaigns, launches, and promotions
Coordinated national influencer campaigns, including creator outreach, briefing, contracts, and execution
Oversaw creative content creation through tools like Canva, Adobe InDesign, and Figma
Executed regional partnership initiatives with corporate and university partners to support brand growth

Publication Writer & Interviewer - Netinfluencer.com
San Francisco California,

Designed and executed innovative interview formats that heightened reader interest and interaction, contributing to the platform's substantial growth in daily readership.
Staying updated with current trends, news, and developments to create timely and relevant content.
Leading the outreach process of sourcing interviews with global influencers and their talent management teams.

Content Writer & Editor - Worldatlas.com
Montreal, QC

Produced 100s high-quality, SEO-driven articles on various subjects, consistently driving high web traffic and enhancing the site’s reputation as a primary information source.
Quantity-focused performance writing with the best piece generating over 2.2 million reads.

Education

Bachelor’s Degree in Business Marketing
Fanshawe College – Lawrence Kinlin School of Business,

2018 – 2021

Concentration in digital marketing, consumer psychology, and strategic communication. Completed electives in creative writing and the full Adobe Suite, achieving top grades.

Interests

I specialise in writing SaaS, e-commerce, B2B, and medical content that prioritises clarity, compliance, and credibility. I also place a strong emphasis on personal health and well-being, which informs my disciplined and detail-oriented work style.