Content & Search Strategist

Creating discoverable, answer-ready content across SEO, AEO, and generative engines.

I’ve had the opportunity to work with category-leading brands, both through reputable agencies such as Geekspeak Commerce, Graphite, and The Influence Agency, and in-house with Tahini’s, alongside travel editorial work for WorldAtlas.com

Why I Do What I Do

I write to become an expert and to sound like one, grounding content in research, intent, and audience understanding. I focus on evergreen content that performs over time and continues to age well as search, platforms, and discovery models evolve.

My work spans SEO, AEO, GEO, and social media, delivering inbound content that informs, educates, and resonates emotionally while supporting conversion.

I structure content to perform in non-click search results, AI-driven discovery, and generative environments, while ensuring it remains clear, credible, and user-focused. Social content follows the same principle, built to meet audiences where they are, using platform behaviour and intent to guide format, tone, and delivery.

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