Content & Search Strategist

Creating discoverable, answer-ready content across SEO, AEO, and generative engines.

I’ve had the opportunity to work with category-leading brands, both through reputable agencies such as Geekspeak Commerce, Graphite, and The Influence Agency, and in-house with Tahini’s, alongside travel editorial work for WorldAtlas.com

Why I Do What I Do

I write to become an expert and to sound like one, grounding every piece in research, search intent, and a deep understanding of the audience. I focus on evergreen content that compounds in value over time and continues to perform as search, platforms, and discovery models evolve.

My work spans SEO, generative engines, and social media, delivering inbound content that informs, educates, and resonates emotionally while supporting conversion.

I structure content to perform in non-click search results, and AI-driven discovery, while ensuring it remains clear, credible, and user-focused. Social content follows the same principle, built to meet audiences where they are, using platform behaviour and intent to guide format, tone, and delivery.

See Full CV

Insights into some of my work

Boku Payment Processing Systems

Crafted clear, audience-focused website copy for Boku, optimizing product and solution pages while aligning with brand tone. Collaborated with stakeholders and product teams to translate complex fintech solutions into engaging narratives that drive clarity, SEO performance, and enterprise conversions.

Rendezvous Barbershop's SEO & Local Search Optimization

Drove a 120% increase in organic traffic and a 68% lift in local search impressions for a Toronto-based barber franchise through targeted local SEO, service page optimization, and intent-driven content updates.

BMR Canada E-commerce Website

Optimized hundreds of BMR’s e-commerce product listings and collection pages, refined AI-generated content, and crafted seasonal campaigns, improving clarity, SEO, and user engagement at scale while maintaining brand voice.

ShopAtStop Commercial E‑commerce Content

Ongoing SEO optimization for a Canadian restaurant supply e-commerce site, driving a 45% increase in organic traffic, a 38% lift in keyword rankings, and a 19% improvement in CTR across high-intent product and service pages.

Biogenic Solutions Medical Waste Services

Via: The Influence Agency Web Copywriter & Content Strategist Worked in sync with technical SEO specialists and editors to research, plan, and write the entire Biogenic Solutions website. Contributed regulatory research, content structuring, and copywriting to ensure accuracy, compliance alignment, and clarity across all pages within a highly regulated healthcare context. Deliverables Full website copy written end to end across all core, service, and industry pages In-depth

New Balance – Landing Page for ‘The TRACK’ Venue

Crafted brand-forward landing page copy for New Balance’s multi-use sports facility, The TRACK, highlighting its elite athletic features and event rental potential. Developed a responsive messaging hierarchy and performance-driven content that balanced technical details with brand voice, generating over 150 qualified sign-ups in the first three days of launch.