Crafted clear, audience-focused website copy for Boku, optimizing product and solution pages while aligning with brand tone. Collaborated with stakeholders and product teams to translate complex fintech solutions into engaging narratives that drive clarity, SEO performance, and enterprise conversions.

Drove a 120% increase in organic traffic and a 68% lift in local search impressions for a Toronto-based barber franchise through targeted local SEO, service page optimization, and intent-driven content updates.

Optimized hundreds of BMR’s e-commerce product listings and collection pages, refined AI-generated content, and crafted seasonal campaigns, improving clarity, SEO, and user engagement at scale while maintaining brand voice.

Ongoing SEO optimization for a Canadian restaurant supply e-commerce site, driving a 45% increase in organic traffic, a 38% lift in keyword rankings, and a 19% improvement in CTR across high-intent product and service pages.

Via: The Influence Agency Web Copywriter & Content Strategist Worked in sync with technical SEO specialists and editors to research, plan, and write the entire Biogenic Solutions website. Contributed regulatory research, content structuring, and copywriting to ensure accuracy, compliance alignment, and clarity across all pages within a highly regulated healthcare context. Deliverables Full website copy written end to end across all core, service, and industry pages In-depth

Crafted brand-forward landing page copy for New Balance’s multi-use sports facility, The TRACK, highlighting its elite athletic features and event rental potential. Developed a responsive messaging hierarchy and performance-driven content that balanced technical details with brand voice, generating over 150 qualified sign-ups in the first three days of launch.

Authored over 200 travel-focused articles for WorldAtlas, blending SEO research, historical context, and local recommendations. Optimized long-form content for search intent, readability, and mobile performance, consistently ranking on page one for high-intent travel queries.

Via: The Influence Agency Deliverables Long-form historical website copy covering Casa Loma’s origins, Page-by-page content structuring to support intuitive site navigation and user flow Historically accurate storytelling aligned with heritage and tourism standards SEO-informed copy optimised for discoverability without disrupting narrative tone Clear thematic sections connecting history, visitor experience, and modern relevance Consistent editorial voice across all pages to

Via: Geekspeak Commerce Role:  Lead Copywriter (Team of 7 Writers) Deliverables:  10,000+ product descriptions and feature bullets for holiday retail rollout Overview: As part of a cross-functional content team, I helped execute one of Canadian Tire’s largest seasonal e-commerce copy projects. This included rewriting and optimizing over 10,000 product descriptions across tools, electronics, home goods, and outdoor products in preparation for the holiday sales period. The proj

Captions.ai – Consumer-First SaaS Launch Copy (via Graphite Agency) Role: Brand Copywriter (Contracted via Graphite Agency)...

Role:  Contributor Writer & Interview Specialist Deliverables:  In-depth interviews, industry-focused feature articles Overview: Worked with Net Influencer on a freelance basis to create editorial content at the intersection of creator storytelling and digital strategy. Focused on uncovering how influencers monetize, grow, and adapt in the rapidly evolving creator economy while producing content that drives engagement and organic traffic. Overview: Worked with Net Influencer

Retirees and seniors flock to Arizona for its mild climates, affordability, and welcoming community of locals. Known as the Grand Canyon...

Learn how to add chapters to YouTube videos. Explore simple instructions to organize content, improve viewer navigation, and boost...