Tahini's Franchise

Led end-to-end content management in-house at Tahini’s, overseeing the full lifecycle of social and video content across major platforms. Responsibilities included scripting and shaping content for influencers, sourcing and vetting creators, and identifying collaborative personalities aligned with brand tone and audience expectations.

Work extended through hands-on coordination with social media creators, video
editing oversight, platform-specific optimisation, and scheduling content across channels. This approach supported the growth and consistency of flagship platforms, contributing to YouTube surpassing 3 million subscribers and TikTok exceeding 1 million followers through premium, platform-native content built to entertain, educate, and scale.

Examples of Content:
https://www.youtube.com/shorts/lza_20CpARs
https://www.youtube.com/shorts/053Oyaex9J4