Rendezvous Barbers

Scope: Website copy, creative direction, paid media, local SEO
Ads: Meta Ads Manager, Google Ads, Spotify Ads, Plai.io (AI ad management)
Creative Direction: Scriptwriting, creative skits, short-form video frameworks
SEO: On-page optimisation, Core Web Vitals improvements, local SEO audits
Local SEO: Google Business Profile optimisation, BrightLocal, business directory
Analytics: Conversion tracking, CPA optimisation, performance reporting

Key Outcomes
Reduced CPA from ~$3.00 CAD to ~$0.75 CAD through creative testing and funnel optimisation

Shifted ad creative from service demos to emotionally driven, culture-led content
Improved local visibility through structured directory listings and GBP optimisation
Built a scalable creative system aligned with multi-location growth

This project started as a role writing full website copy for Rendezvous Barbers, which quickly evolved into a long-term partnership built on trust with the founder.

From there, I took ownership of creative content direction and performance marketing, defining the strategy, scripting concepts, and designing clear execution tasks for the creative team.

Rather than relying on standard haircut process videos, I guided the brand toward emotionally driven creative built around humour, trends, and short-form skits.

This shift helped position Rendezvous as a personality-led barbershop brand that felt relatable, modern, and culturally aware across paid and organic channels.

On the performance side, I managed full-funnel advertising and optimisation. Paid social campaigns were restructured and tested aggressively, reducing cost per acquisition from approximately $3.00 CAD to $0.75 CAD. I also supported Google Ads and Spotify Ads, leveraging AI-driven tools such as Plai.io to lower CPMs while maintaining consistent lead quality.

I handled SEO and local search optimisation. This included improving site vitals, running local SEO audits, strengthening backlinks, optimising Google Business Profiles, and expanding accurate listings across business directories using tools like BrightLocal. The result was stronger local visibility, improved lead efficiency, and a scalable creative system aligned with business growth goals.


Links to Content https://www.instagram.com/p/DDsCSXwy5pa/