Trimology

I designed and launched a fully automated loyalty and customer engagement system for Trimology Barbers in Dundee Scotland, focused on driving repeat visits, increasing spend frequency, and reactivating existing customers at scale.

The system was built around behaviour-based automation rather than manual promotions, allowing the brand to grow revenue without increasing day-to-day marketing effort.
Within three months of launch, the loyalty system supported over £90,000 GBP in revenue and grew the customer database to 1,400+ active members, proving its effectiveness as a long-term retention engine rather than a short-term discount tool.

System Components & Responsibilities

Designed and deployed a digital loyalty card system integrated with customer profiles
Built automated notification flows triggered by visit behaviour, inactivity, and rewards status

- Structured reward logic for higher lifetime value
- Created segmentation rules for targeted messaging instead
- Monitored engagement behaviour to refine messaging

Worked closely with the founder to align loyalty incentives with business goals

Impact
- Generated £90,000+ GBP in revenue within 3 months of
- Built and engaged a 1,400+ customer loyalty base
- Reduced reliance on paid ads by increasing repeat visit
- Established a scalable retention system for multi-locations