Content & Search Strategist
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World Atlas
Project type
Youtube and SEO
Date
Aug 2023
Location
Montreal, Quebec
As a freelance contributor for WorldAtlas, I wrote educational long-form and short-form articles covering history, geography, and global culture, with a strong emphasis on clarity, accuracy, and reader accessibility. The work focused on transforming complex subjects into engaging narratives that aligned with WorldAtlas’s role as a trusted educational publisher.
Alongside written content, I had the opportunity to support the early growth of WorldAtlas’s video strategy. This included contributing to long-form YouTube videos while placing a deep strategic focus on YouTube Shorts. The goal was to repurpose educational topics into highly digestible, scroll-friendly formats that encouraged discovery, retention, and audience growth.
This hybrid role allowed me to work across editorial and video formats, witnessing first-hand how authoritative written content can be translated into high-performing social video, particularly through Shorts designed to introduce new audiences to WorldAtlas’s educational ecosystem.





