BMR Canada E-commerce Website

Via: Geekspeak Commerce

Role Summary

Worked through Geekspeak Commerce to optimize BMR’s e-commerce content at scale, including product descriptions, collection pages, and seasonal campaigns. Partnered with stakeholders and marketing managers to ensure brand consistency while enhancing clarity, SEO performance, and user engagement across a large catalogue of products.

Key Contributions & Deliverables

• Optimized product descriptions for hundreds of SKUs, improving readability, SEO, and conversion rates.

• Developed collection pages to guide users through product categories and enhance navigation.

• Crafted seasonal campaign content, including promotional banners, offers, and calls-to-action.

• Collaborated with BMR stakeholders and marketing managers to maintain consistent brand voice across all content.

• Refined technical product details into clear, customer-friendly copy for homeowners, contractors, and DIY enthusiasts.

• Ensured alignment with BMR’s positioning as a leading Canadian retailer for home renovation, hardware, and building materials.

Impact Highlights

• Increased product discoverability and engagement through optimized content and structured collection pages.

• Supported seasonal campaigns that boosted online interactions and sales.

• Strengthened consistent messaging across BMR’s e-commerce platform, improving trust and brand authority.

  
  

Tools UsedBasecamp | Google Sheets | Ahrefs | Google Docs | Shopify CMS | Slack | Excel | Screaming Frog | Genei.io | ChatGPT

Takeaways / Hands-on Work

• Removed duplicate content and ensured consistency across hundreds of product listings.

• Added missing product specifications to improve customer clarity and SEO.

• Refined AI-generated content from Genei.io and ChatGPT, enhancing accuracy, tone, and readability.

• Gained experience managing large-scale e-commerce content projects while maintaining brand voice and technical accuracy.