Canadian Tire – Holiday Product Copy Campaign (10,000 SKUs)

• Role: Senior Copywriter (Team of 7 Writers)

• Deliverables: 10,000+ product descriptions and feature bullets for holiday retail rollout

Overview:As part of a cross-functional content team, I helped execute one of Canadian Tire’s largest seasonal e-commerce copy pushes — rewriting and optimizing 10,000 product descriptions in preparation for the holiday sales period. The scope covered tools, electronics, home goods, and outdoor products, all under a strict two-month turnaround.

Technical Approach:

• Collaborated with a team of seven copywriters using shared guidelines and Asana-based workflows to ensure consistency and volume

• Structured each description to align with holiday shopper behaviour: urgency, clarity, and ease of understanding technical details

• Used a dual-layered SEO approach: product-level metadata optimization and front-facing copy designed for both Google Shopping and internal search

• Ensured strict narrative/bullet separation for semantic indexing and product discoverability

Result:Delivered all 10,000 product pages ahead of deadline with full QA sign-off. This copy powered Canadian Tire’s holiday ecommerce performance, feeding into their seasonal ads, product landing pages, and digital shelf experience.