Canadian Tire Seasonal Product Promotion

Via: Geekspeak Commerce

Role: Lead Copywriter (Team of 7 Writers)

Deliverables: 10,000+ product descriptions and feature bullets for holiday retail rollout

Overview: As part of a cross-functional content team, I helped execute one of Canadian Tire’s largest seasonal e-commerce copy projects. This included rewriting and optimizing over 10,000 product descriptions across tools, electronics, home goods, and outdoor products in preparation for the holiday sales period. The project required maintaining brand voice, clarity, and technical accuracy under a strict two-month turnaround.

Technical Approach:

• Collaborated with a team of seven copywriters using shared guidelines and Asana-based workflows to ensure consistency and meet volume requirements

• Structured each description to match holiday shopper behaviour, focusing on clarity, urgency, and ease of understanding technical details

• Applied a dual-layered SEO strategy including product-level metadata optimization and front-facing copy for Google Shopping and internal search

• Ensured strict separation of narrative and bullet points for semantic indexing and product discoverability

• Refined AI-generated content from Genei.io and ChatGPT to improve tone, accuracy, and readability

Tools Used:Asana | Google Sheets | Google Docs | Slack | Excel | Genei.io | ChatGPT | Shopify CMS

Result:Delivered all 10,000+ product pages ahead of schedule with full QA sign-off. The content powered Canadian Tire’s holiday e-commerce performance, feeding into seasonal ads, product landing pages, and the digital shelf experience.