Born To Be - Ai Ads Agency

Born To Be was created as a growth solution for barbershop franchises that needed speed, consistency, and predictable acquisition costs. My work began with writing the full website copy, clearly communicating the brand’s rapid onboarding model and value proposition in a way that resonated with franchise owners and operators.

In parallel, I supported paid acquisition by writing conversion-focused ad copy used across internal campaigns and external ad partners. Messaging was designed to work within automated ad systems, enabling fast creative testing while budgets were dynamically optimised using AI tools such as Plai.

By combining one-day website launches with AI-assisted media buying, the system reduced setup friction and allowed franchises to begin acquiring customers almost immediately without excessive upfront spend.

Across active campaigns, this approach contributed to:

• 30–50% reductions in cost per acquisition compared to manual ad management

• Lower and more stable CPMs through automated optimisation

• Faster time-to-launch, with websites deployed in one day and ads launched after

  
  

The result was a scalable, repeatable growth system that unified copy, web, and AI-powered advertising into a single offering tailored to barbershop franchises.