Rendezvous Barbershop's SEO & Local Search Optimization

Via: Ebda Agency

Role: SEO & Content Specialist

Website: myrendezvous.ca

Deliverables: SEO strategy, local SEO optimization, on-page content updates, service and location page optimization

Approach

• Conducted local keyword research targeting barber and grooming services across Toronto neighbourhoods

• Optimized service and location pages for search intent, headings, metadata, and internal linking

• Improved page structure and content clarity to better support bookings and mobile users

• Supported local SEO efforts through location signal alignment and content recommendations

Tools Used

Ahrefs, Google Search Console, Bright Local, Google Analytics, Google Sheets, Screaming Frog, ChatGPT (research and content refinement)

Results

• +120% increase in organic search traffic to service and location pages within 3 months

• +68% growth in local search impressions across Toronto-based queries

• Top-3 rankings achieved for multiple high-intent keywords including “barber shop Toronto” and neighbourhood-specific searches

• +27% increase in organic booking clicks from service pages

• Improved CTR by ~22% after meta title and description optimization