ShopAtStop Commercial E‑commerce Content

Via: The Influence Agency

Role: E‑commerce SEO Writer & Web-copy Specialist

Deliverables: On-going optimization and development of product pages, service pages, and blog content for a Canadian restaurant supply e‑commerce site

Overview: Worked on an ongoing engagement with The Influence Agency to support SEO-driven content optimization for ShopAtStop, a Canadian restaurant, catering, and kitchen supplies e-commerce platform. The focus was on improving organic visibility, keyword coverage, and on-page performance across product, service, and blog content, while maintaining clear UX and consistent brand messaging. (shopatstop.com)

Execution:

• Optimized product pages to clearly communicate key features, benefits, and use cases for commercial kitchen tools and equipment

• Refined service pages to explain delivery, warranty, and customer support offerings in a clear, SEO-friendly manner

• Updated blog content to incorporate intent-based keywords, improve readability, and support internal linking to product and service pages

• Collaborated with design, development, and marketing teams to maintain brand voice, consistency, and UX alignment

• Refined AI-generated content using ChatGPT and other tools for tone, accuracy, and engagement

• Monitored performance metrics to inform ongoing content updates and SEO improvements

Tools Used:Shopify CMS | Google Docs | Google Sheets | Ahrefs | SEMrush | Aana| Trello | ChatGPT | Screaming Frog

Results

• +45% increase in organic traffic to optimized product and service pages within the first 4 months

• +38% growth in keyword rankings across commercial and category-level search terms

• Improved average CTR by 19% following meta title and description optimization

• Stronger internal linking structure, contributing to improved crawlability and page authority distribution

• Ongoing sustained organic growth and improved conversion performance across key e-commerce pages